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Empowerment & Opportunity for Direct Sales Professionals

WFDSA History

Founded in 1978, the WFDSA is a non-governmental, voluntary organization globally representing the direct selling industry as a federation of national Direct Selling Associations. The United States Direct Selling Association serves as the Secretariat for the Federation and is based in Washington DC.

Direct selling involves the marketing of products and services directly to consumers in a face-to-face manner, away from permanent retail locations.

Our membership consists of more than 57 national direct selling associations and one regional Federation, with one delegate from each association, as well as a number of regional and global officers, serving as the Board of Directors.