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Empowerment & Opportunity for Direct Sales Professionals

APEC CEPI

Asia Pacific Economic
Cooperation (APEC)		 Consumer Education and
Protection Initiative (CEPI)

CEPI Background

The APEC Consumer Education and Protection Initiative (CEPI) was launched by the World Federation of Direct Selling Associations (WFDSA) and the Direct Selling Education Foundation (DSEF), a 501(c)(3) not-for-profit public education foundation, in partnership with APEC economies in April 1999. The goal of the CEPI is to promote consumer education and protection and responsible business practices among small and medium enterprises in APEC economies. It does this by providing technical assistance through planning meetings, seminars and hands-on training. The CEPI is a true public-private initiative that brings together consumer, government and business leaders to plan each CEPI program to the needs of the local market. Ultimately, the CEPI is a capacity building project that helps build consumer confidence and helps small businesses grow.