Academic Program Background
The WFDSA Academic Program is sponsored by the World Federation of Direct Selling Associations (WFDSA) and implemented in conjunction with the Direct Selling Education Foundation (DSEF), a 501(c)(3) non-profit education organization that serves the public on behalf of the direct selling industry. DSEF conducts academic programs globally to introduce university professor and their students to the unique direct selling distribution channel. The goal of the WFDSA Academic Program is to build international bridges of communications while fostering relationships and partnerships among the academic community and the direct selling industry. WFDSA provides opportunities for the exchange of research and information through conferences while supporting the development of instructional materials, teaching tools and research.